Advertisement have traction, including advertisement that are useful to provoke response (response) from the consumer. So helpless pull the creative execution is translated in the ad. In this case, the categories used rational and emotional, or a combination of both. Language in advertisements is required to arouse, manarik, identify, mobilize together, and communicate with cooperative message to the public. So i have some theories to write of advertising language:
- Evocative: look at consumer needs, provide solutions, and give attention
- Informative: the words must be clear, communicative, and not beat around the bush let alone to ignore the duration of exposure.
- Persuasive: a series of sentences to make the target audience comfortable, quiet, peaceful, and entertaining.
To convey the idea that mind in a language, an ad writer must know the rules of these languages, such as grammar, its maxims, idioms-idiomnya, nuance or connotation of a word, and so on. This provision is an absolute requirement.
Style and type of words in the ad made for newspaper advertising is different from that made for broadcast on radio or television. Because the letter kabarmemeningkan eye and can be observed with the old people. Semenrata concerned with radio and television dizzy ears eyes and ears. Both of the latter is fleet.
In addition, the language used in the manufacture of advertising should be able to direct the target audience to buy, use, or switch to a service advertised products. Of course, it should also consider whether the advertised product is new or old. The style and type of language used must also be in accordance with the target audience.
Style and type of words in the ad made for newspaper advertising is different from that made for broadcast on radio or television. Because the letter kabarmemeningkan eye and can be observed with the old people. Semenrata concerned with radio and television dizzy ears eyes and ears. Both of the latter is fleet.
In addition, the language used in the manufacture of advertising should be able to direct the target audience to buy, use, or switch to a service advertised products. Of course, it should also consider whether the advertised product is new or old. The style and type of language used must also be in accordance with the target audience.
In general language of advertising has the following principles:
1. Ad content statement honest, responsible and does not conflict with applicable law.
2. Assertion ad content away from the elements of offensive and degrading the dignity of the state, religion, morality, customs, culture, ethnicity and class.
3. Ad content animating principle statement of fair competition
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